Backing the clever ideas that move communities forward

Community building through fresh thinking

Helping people face the future with confidence. That’s what we always strive to do at Aviva. And it’s what we want to continue to do for small UK charities.

We’ve learnt that the charities that make the biggest impact are those that are given the opportunity to innovate and test new ideas without fear of risk. That’s why we’ve evolved the way the Aviva Community Fund works. We’re backing small charities with forward-thinking ideas and providing even more causes with vital support and resources.

Building community

Funding those at the forefront of community progress

Say goodbye to voting season. Going forward, the Aviva Community Fund will deliver funding and support all year-round.

We’re giving our people the opportunity to decide the projects we fund to strengthen our connection to the communities we support. So, every three months, £250,000 is split equally among our UK employees to donate to the projects that matter to them most.  

We’ve teamed up with Crowdfunder and invited eligible organisations to apply. Through Crowdfunder, charities can add to any donations they get from the Aviva Community Fund with public donations.

Find out more


How the new Aviva Community Fund works

Before we launch the new Aviva Community Fund to the world, we’re inviting a specially selected group of past applicants to give the process a trial run and share their thoughts. Here’s how it works:

Submit an application

Submit an application

Selected charities are invited to make an application through Crowdfunder. Those eligible can create a unique project page that explains their idea and states the fundraising target.

Raise your funds

Raise your funds

Aviva employees can browse fundraising pages, donating the funds they’re given to help their favoured charities. Charities can also showcase their projects to raise public donations.

Make a difference

Make a difference

Target reached? Time to put the idea into action! And, if your charity has another innovative idea, you’re welcome to apply again at any time. 

Pulling in all our resources to push communities forward 

Beyond the funding of forward-thinking ideas, we also want to connect all charities with people and resources that can help them thrive. In particular, we’re focused on sharing the experience, skills and enthusiasm within Aviva, to support all charities through free online resources, networking forums, and volunteering. Working together, we can build stronger communities and have a positive impact across the UK. 

More about our support

Resources